We fought sameness by...driving a motorcycle into a coffee shop.
driving a motorcycle into a coffee shop.
Harley Davidson
1903 Café
Harley-Davidson needed to appeal to younger riders. Unfortunately, all of its dealerships were in the suburbs. So we opened 1903: A Harley-Davidson Café, an ode to the café racer. Not only was it a great place to enjoy good coffee, the café operated as a dealership and community hub where riders could gather, learn maintenance tips in its shop, and test drive new bikes.
office
- Toronto
discipline
- Advertising
- Design
services
- Activation
- Brand Identity System
- Experience
- Innovation
we developed a set of unique posters printed with a custom ink made from the actual coffee the café served. This gave the posters both the texture and scent of coffee.
we developed a set of unique posters printed with a custom ink made from the actual coffee the café served. This gave the posters both the texture and scent of coffee.
The fact that the Discovery Channel is doing a special on our series shows that branded content can be entertaining, enlightening and cross borders.
Zak Mroueh, Creative Chairman & Founder, Zulu Alpha Kilo