We fought sameness by...bringing a refreshing dose of honesty to an industry full of overpromises.
bringing a refreshing dose of honesty to an industry full of overpromises.
Harry's
Man, That Feels Good
Telling it straight has been in Harry’s DNA from day one, so it only made sense that the campaign went to hilarious lengths to explain what Harry’s can and cannot do. Great products and a surprisingly affordable price? Check. Make you a rugged man, give you a bad-boy aura, turn you into become a whole new man? There are like at least 17 somewhat dodgy steps needed.
officeNew York
discipline
- Advertising
services
- Brand Platform
- Integrated
- OOH
Telling it straight has been in Harry’s DNA from day one, so it only made sense that the campaign went to hilarious lengths to explain what Harry’s can and cannot do. Great products and a surprisingly affordable price? Check. Make you a rugged man, give you a bad-boy aura, turn you into become a whole new man? There are like at least 17 somewhat dodgy steps needed.
Tim Gordon, Chief Creative Officer & Partner, Zulu Alpha Kilo NY
