Skip to main content
Zulu Alpha Kilo home

We fought sameness by...
showing how nature has disappeared from culture.

A person in a suit stands on a rock, overlooking a vast glacier flanked by mountains under a partly cloudy sky
Destination BC

Let the Outside In

Modern media has increasingly replaced green landscapes with green screens, letting nature slip away from our culture, and our minds. So we showed travelers how British Columbia’s natural wonder is a way for them to truly reconnect with the world.

officeVancouver
discipline
  • Advertising
services
  • Brand Platform
  • Integrated
  • OLV

In a world where people are increasingly disconnected from the outdoors, we want to spark reflection and inspire more time spent experiencing nature firsthand.

Maya Lange, Vice President, Global Marketing for Super, Natural British Columbia
A man sits alone in a dimly lit theater, holding a bucket of popcorn. Projector light beams over his head, creating a nostalgic, cinematic ambiance.
A man in a suit stands atop a rocky mountain, gazing at a vast mountain range under a blue sky with scattered clouds, evoking a sense of reflection.
A man in profile holds a small bird in his outstretched hand against a bright sky with sun glare. The scene conveys tranquility and connection with nature.
A vast, icy glacier stretches between dark mountain peaks, bathed in golden sunset light. Text reads, "Super, Natural British Columbia, Canada." Calm and majestic.
A man sits alone in a dimly lit theater, holding a bucket of popcorn. Projector light beams over his head, creating a nostalgic, cinematic ambiance.
A man in a suit stands atop a rocky mountain, gazing at a vast mountain range under a blue sky with scattered clouds, evoking a sense of reflection.
A man in profile holds a small bird in his outstretched hand against a bright sky with sun glare. The scene conveys tranquility and connection with nature.
A vast, icy glacier stretches between dark mountain peaks, bathed in golden sunset light. Text reads, "Super, Natural British Columbia, Canada." Calm and majestic.

Want to fight sameness together?

let's dig in.

300 Kent Avenue, Suite 806

Brooklyn, NY 11249 United States

nyc
+1 934 888 9858connect with us

240 Logan Ave

Toronto, ON M4M 2N3 Canada

tor
+1 416 777 9858connect with us

22 E 5th Ave, #400

Vancouver, BC V5T 1G8 Canada

van
+1 604 395 9858connect with us