We fought sameness by...leaning into the edgy ruggedness of Mother Nature.
leaning into the edgy ruggedness of Mother Nature.
Mother Raw
Packaging Design
Michelle’s RawFoodz, a vegan dressing and dip maker, needed to break out from its small homegrown story to become a North American success. It was transformed into Mother Raw. A bad-ass brand that embodies the ruggedness of Mother Nature and lets go of sanctimonious, sterile health food conventions. A complete brand build from head to toe. New evocative ‘Mother Raw’ name and logo. Edgy illustrations on product by a vegan illustrator. Cello-wrapped packaging to showcase ingredients.
office
- Toronto
discipline
- Design
services
- Brand Identity System
- Brand Transformation
- Naming
