We fought sameness by...showing The New York Times has a funny side.
showing The New York Times has a funny side.
The New York Times
The Mannings
In this campaign, Eli Manning faces his biggest dilemma yet: choosing which three family members, or friends, will make his New York Times family subscription. What emerges is classic Manning humor, sibling discourse, and family banter that feels authentically chaotic.
officeNew York
discipline
- Advertising
services
- Content
- Digital
- Social
It was important to capture a slightly new look at what people love about The Times. Curiosity and wit obviously remain, but adding a bit more humor with family competition felt perfect for this campaign.
Tim Gordon, Chief Creative Officer, Zulu Alpha Kilo New York
