We fought sameness by...using pop culture to get people back outside.
using pop culture to get people back outside.
Destination BC
The Nature Rating
The Nature Rating is a first-of-its-kind digital tool that analyzes the media you consume, showing you how much nature is in it, to help you consciously bring more nature into your daily life. The tool aims to deepen our connection to the outdoors—starting with our screens.
officeVancouver
discipline
- Advertising
services
- Digital
- Data-Driven Design
- Integrated
- Innovation
- Technology
Our mission is to bring people and nature closer together, and The Nature Rating is one way we can contribute to that goal.
Maya Lange, Vice President, Global Marketing for Super, Natural British Columbia