We fought sameness by...leaning into the nostalgia of back to school.
leaning into the nostalgia of back to school.
Simple Mills
Simple Mills x Rider Strong
To showcase how Simple Mills Snack Packs have the same great taste as favorites we grew up on, but with real, wholesome ingredients, we nodded to our after-school memories from the ‘90s. Tapping Boy Meets World’s Rider Strong, we used tongue-in-cheek humor to celebrate how we’ve all grown up—as have the snacks.
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- New York
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