We fought sameness by...treating abandoned rideshare savings with the urgency of a PSA.
treating abandoned rideshare savings with the urgency of a PSA.
Lyft
Save the Money
With a study finding that only 16.1 percent of consumers check both apps for cheaper fare, Lyft launched “Save the Money” to give the issue the gravity it fully deserves: a fully produced public service announcement. Starring a puppet dollar bill brought to life by Wes Anderson’s go-to puppetteers, the campaign encouraged riders to check Lyft the next time they book.
office
- New York
discipline
- Advertising
services
- OLV
- OOH
- Social
